This 4-hour class is for people who know they need to get involved in search engine optimization (SEO) and social media (SMO) for business but are not sure where to start, what it takes and what results you can expect.  Importantly, we include real life examples of how small businesses use social media networks and platforms to reach their goals. 

This class stands on its own as a solid grounding in the basics of what social search, digital marketing and online branding are and can do for you and your company. You’ll discover the myths and realities of using social media and why it is absolutely critical to your business or to your career.  We will cover the fundamental uses and benefits of the five major business platforms: Search Engines, Google+, Websites/Blogging, Facebook and LinkedIn. We’ll explain the pros and cons of each platform and help you match your skills and your business needs with the right ones.

You will leave this introductory class with an understanding of the tools and possibilities offered by social search and how to build your success online. You’ll feel more confident and knowledgeable about search engines and social media and you’ll be able to make an informed decision about which marketing approach is right for your business.

Coffee and refreshments will be served.

What We’ll Cover

1. What are Digital Marketing, SEO and Social Media?

2. The New Marketing and Digital Branding (Content: Keyword Correlations)

3. Websites and Blogs:  HTML, Design, e-Commerce

4. Search Engine Optimization / Online Reputation Manager

5. Social Media Understanding, Use and Goal Setting

6. Social Media Engagement (Social Networks)

7. Blended Search (Social Networks feeding Search Engines)

This event has a twitter hashtag.  #1search

 About 1Search Media

1Search Media was designed for busy professionals like you who want to learn more about how to use search engine optimization and social media (social search) for their business - spending the least amount of time and money but with the biggest results. There are lots of places you can get information about social search online, but we know that the best way to truly learn is to do it in person, in a casual but serious classroom setting, where you can benefit from real-life experience and interaction with other people with the same questions that you have.

People who will benefit from 1Search Media classes include:

•   Business owners

•   Marketing and communication managers

•   Anyone who wants a better understanding about what social search is all about

Our Other Courses

We will be offering more than a dozen additional courses, each of which goes in-depth into a specific area of search engine optimization (SEO) and social media, including: Google, Yahoo!, Bing, Places, Google Analytics, Pay Per Click (PPC), Digital Marketing, Online Brand Building, Google+, Facebook, Twitter, LinkedIn, Blogging, YouTube & Video, Email Marketing, Mobile & Location Apps and more. Please stay tuned for additional course announcements by joining our mailing list today.

About Our Instructors 

Shannon Steffen, MBA/TM

Shannon Steffen is an Internet Entrepreneur with over 15 years of experience in Information Technology and online marketing, has a MBA in Technology Management focused on global e-commerce and is widely known in the Midwest as the “Human SEO”. An avid enthusiast of organic SEO and social media, she has embraced web marketing and brand management to help not only increase the success of her own e-commerce websites but that of other small businesses, non-profits and individuals. Shannon believes that success is meeting people where they live – on the Internet.

With all the changes in search engine indexing and the inclusion of real time search results, Shannon understands the importance of search engine optimization and social media branding to small businesses, non-profits and the individuals – creating strategies to harness available tools to create awareness, branding and community.

You can find out more about Shannon online at: Twitter, Excira Media or ShanSteffen.com.

Sue Gresham

Sue Gresham is a Certified Social Media Strategist, Trainer, Coach and Speaker and Owner of Innovative Client Solutions.  She works with small businesses and entrepreneurs maximize relationships with their customers and prospects through training and by developing cost effective and easy-to-maintain social media marketing strategies.  Sue has taught hundreds of individuals how to engage in Social Media with her LinkedIn Basics series, Facebook for Business and Social Media Made Easy workshops. She specializes in Social Media profile creation and optimization.

Sue is a natural networker. She passionately believes in the importance of combining in-person interaction and Social Media to  "Develop, Nurture and Maintain Relationships”.  Sue is a blogger and has published articles for the Milwaukee Examiner on-line newspaper and on The Career Effect.com.

You can find out more about Sue online at: Twitter or Innovative Client Solutions.